# Turn your products, expertise, and IP into ongoing video. Your products, expertise, and IP are full of stories. We help you decide what to make, shape the story, and produce video for your channels. The AI video production team for your brand. Popcorn is the AI video production team for brands: Pop, its AI Showrunner, learns your business and brand, recommends what to make, produces and edits professional video from the products, expertise, content and IP you already have, publishes it to your channels with your approval, and carries what it learns into every next video. [Book a 20-minute video strategy call](https://www.popcorn.co/#book) This is the Markdown version of https://www.popcorn.co. Popcorn (popcorn.co) is not affiliated with Popcorn AI (trypopcorn.ai). ## What is Popcorn An always-on video operation. Run by Pop, your AI Showrunner. ### Popcorn builds and operates ongoing video content. 1. **Start from what you already have.** Turn your content, products, expertise, and IP into compelling video without starting from a blank brief. 2. **Strategy before production.** Use creative strategy and best practices before production, then let performance make every next video smarter. 3. **Ongoing content, not one-offs.** Build and operate ongoing video content that is professionally produced, edited, and channel-ready. How Popcorn compares with AI video tools and agencies: [read the FAQ](https://www.popcorn.co/faq). ## The work Start with: Books & IP, Gaming, Articles, Newsletters, Products, Expertise. ### Business News, Explained A recurring host-led series that turns business headlines into visual stories, featuring The Fat Gladiator. ### Expert Perspectives in Video: Bing Gordon The Electronic Arts co-founder’s perspectives on games, platforms and the business of play. ### Company Profiles for Investors A recurring company-focused video series from The Curation Corporation. ### From Newsletter to Video: Jim Louderback Inside the Creator Economy newsletter brought to life as a recurring video series. ### History Brought to Life A short documentary series exploring lesser-known battles of World War I. ### Little Adventures in Space A playful preschool series following a tiny astronaut through colorful planets. ### Articles, Ideas and Books in Video Written ideas developed into visual explainers, commentary and book promotions. ### Market News for Retail Investors A recurring financial news format built for retail investors: a fixed host, a fixed set, and a fresh market story every episode. ### Short-Form Storytelling Series Episodic stories and first-person narratives designed for vertical viewing. > “In digital media, from games to apps, from books to websites, from audiobooks to podcasts. Popcorn flips the model.” > — Bing Gordon, Co-Founder, Electronic Arts > “I have spent my career helping creatives get their best ideas across the finish line. Most never made it, killed by cost, time, or compromise. Popcorn removes the excuses, not the storyteller.” > — Alex Kruglov, CEO, Pop.in ## How it works ### You set the strategy. Popcorn runs the operation. Six steps, every episode. Your team approves the plan and every post. 1. **Learns your brand.** Researches your business, audience and channels, and keeps one living brand bible behind every video. 2. **Recommends what to make.** Turns your products, expertise and IP into a plan: which series, what format, which channel. You approve it. 3. **Designs in 3D and motion.** 3D worlds built in code, and motion graphics where every word and number is exact. 4. **Keeps it real and consistent.** Your footage plays exactly as shot. Recurring hosts, products and sets look the same every episode. 5. **Edits and publishes.** Cuts, captions and scores on a real timeline your team can step into, then posts to YouTube, TikTok and Instagram once you approve. 6. **Measures and adapts.** Weekly trend scans and monthly channel re-audits shape what gets made next. Then the next episode. ## Most AI video products help create individual videos. Popcorn runs the entire ongoing video operation. ### With AI video tools, your team 1. Decides what to make 2. Writes the brief or prompt 3. Operates the software 4. Chooses the models 5. Assembles the outputs 6. Edits the work 7. Keeps it on brand 8. Exports it 9. Publishes it 10. Reads the analytics 11. Decides what to make next ### With Popcorn, your team brings - Business goals - Brand - Products - Expertise - Content and IP - Feedback - Approvals Popcorn runs everything else. AI runs the operation. Humans remain the boss. ### Compared with a creative agency Strategy and craft, limited by people, schedules and project budgets. Popcorn is always on, keeps your brand context, and keeps producing. ### Compared with an in-house team Knows the company, with finite bandwidth. Popcorn extends its capacity, or gives you one if you don’t have it. ### Compared with a stack of AI tools More capabilities, but someone still has to operate each one. Popcorn coordinates them and carries context from strategy to publishing. > “For a brand like ours, reach and consistency are everything. Popcorn keeps a steady drumbeat of engaging videos going across all our channels, and the audience growth followed.” > — Raj Menon, Founder, LOONY > “With Popcorn, you get more than video production. You get robust operational support and continuous innovation that keep your videos engaging, relevant, and consistently effective.” > — David Goodman, ex-CEO, Julien's Auctions ## Popcorn works where you already work. Connect the tools that hold your briefs, assets, and conversations. No new workspace to learn. - **Composio.** One-click connections to Google Drive, Docs and Slides, Notion, Dropbox, Box, Gmail and Outlook, and, when you ask in chat, other apps in the Composio catalog such as Slack, HubSpot or Linear. Pop uses connected apps when a task calls for them. - **Email.** Every Showrunner has its own email address. Your team can send it briefs, files and feedback and get videos back; the thread is mirrored into the project chat. - **Social publishing.** YouTube, TikTok and Instagram accounts, granted per project. - **MCP.** Claude, Claude Code, ChatGPT, Cursor, VS Code, Zed and other MCP clients can delegate video production to Popcorn. AI agents connect over MCP at https://api.popcorn.co/mcp. Full list and limits: https://www.popcorn.co/faq#integrations. > “Persistent posting and catering to the algorithms is a full time job. Popcorn is your trusted collaborator that takes care of that.” > — Stefan Hienrich, Head of Marketing, TikTok ## Book a 20-minute video strategy call. Tell us a little about your brand. On the call, we’ll look at what you already have and talk through what an ongoing channel could look like for you. - 20 minutes - With the Popcorn team - No preparation needed > “Within weeks of daily posting, we saw Google searches for our brands climb. No ads, just Popcorn publishing engaging content consistently.” > — JP Watson, Fermenta Book at https://www.popcorn.co/#book. ## About Popcorn Popcorn is built by a team of creatives and engineers who’ve been shipping together for over a decade. Directors who think in code. Engineers who care about story. Led by Adi Sideman, a filmmaker, game developer, and consumer media entrepreneur whose platforms have let hundreds of millions of people express themselves through media. Category: AI video production team for brands. Technical term: AI video production agent. ### Product - [How it works](https://www.popcorn.co/#how) - [Case studies](https://www.popcorn.co/case-studies/fermenta.html) - [Docs](https://docs.popcorn.co) ### Company - [About us](https://www.popcorn.co/about) - [Blog](https://adisideman1.substack.com/) - [FAQ](https://www.popcorn.co/faq) ### Legal - [Terms](https://www.popcorn.co/terms) - [Privacy](https://www.popcorn.co/privacy) - [Support](https://www.popcorn.co/support) ### More for AI agents - FAQ: https://www.popcorn.co/faq (Markdown: https://www.popcorn.co/faq.md) - llms.txt: https://www.popcorn.co/llms.txt - Full fact sheet: https://www.popcorn.co/llms-full.txt - MCP setup: https://www.popcorn.co/docs/mcp